Tourist guide system Essay Example | Topics and Well Written Essays - 500 words

Tourist guide system - Essay Example base stations such as chain of cell base stations, units that are designed to be hand-held that are based on Off-the-Shelf Fujitsu Team Pad Units and visitor’s information as reflected in the PC back at the office. These stations are PC’s that are standard that have a link to the internet as well as a WaveLAN Card. Thus, these base stations enable broadcasting of data and information that is within the vicinity and transmissions of position information from the local cells. Additionally, a GPS can be fitted if more accurate information is needed. In order to be able to retrieve data from the device, one need to press the ‘info’ button which then displays all the information about the visitor’s current position. The version in this project is an advanced version of the former that displayed a number of position choices on the tourist’s location. This is because unlike the project guide device, the former version of the guide device did not have the search engine (Andrew, 2009). However, using the new version, the visitors’ position can be identified using a Guide Tag Insert Position. This label is useful in identifying a visitor’s location in a dynamic way. For example, a tourist can identify their location by just asking a question on his or her location. This approach has got many advantages over the earlier approach. Using this guide a visitor is able to make bookings online, able to identify his location, make text messages and also able to navigate to various places. The earlier a pproach did not have the ability to identify the location of the visitor and also was not portable like the latest model. According to Martin 1994, push based strategy of information delivery is found in the communication between the tourist and the guide. The delivery of information in this case can be non-interactive or can be interactive. For example if the delivery of information is done through a radio or television then interactions between the buyer and the

Global running and competitive status study of Shire plc 187 Essay

Global running and competitive status study of Shire plc 187 - Essay Example With around 15 brands operating under the umbrella of Shire Plc the company has not only enhanced their market place but also diversified their business operations (Shire, 2014). Recently Biopharmaceuticals Company AbbVie opted for taking over Shire Plc and after numerous reconsiderations and deals between both the organisations the deal was called off. The initial offer of AbbVie was  £27.3 billion which was then increased to $54.8 billion (Bennett and Chen, 2014). However, given the changes in the US Tax Inversion process, AbbVie backed out of the merger process for which they will have to pay a total of $1.6 billion to Shire Plc as breakup fee. Following this change in their strategic activities, Shire Plc experienced a steep fall of 27% in their share prices (Yahoo Finance, 2014). The target market of Shire Plc is patients suffering from behavioural health, gastrointestinal problems and other rare diseases (Shire, 2014). Shire Plc has also developed a good brand value in the market of regenerative medicines. The target markets selected by Shire Plc hold some of the largest consumer segments in the healthcare and pharmaceutical industry (Angell, 2004). One of the core competencies of the company is the diversity in their customer offerings. The interesting fact about the management process of Shire Plc is that all their business success has primarily come from their mergers, acquisitions and alliances (Market Line, 2014). The ability to integrate the various cultures with the organisational mission and vision has gained them a unique competitive advantage that provides both cost and differentiation advantages over their competitors. However, Shire Plc is still largely dependent on their Attention Deficit Hyperactivity Disorder (ADHD) drugs for generating market revenue while other categories such as medicines related to Gastrointestinal or Hereditary Angioedema are still not able to